2Synergize Partners With Industry Leader George Fenich, Ph.D.

Duo To Empower Destinations With Actionable Insights

SAN DIEGO, Calif. (July 2019) - 2Synergize, LLC. – a Simpleview consulting firm based in San Diego – has partnered with George G Fenich, Ph.D., co-founder of the firm Trends Analysis Projections (TAP). Fenich has long been a leader and innovator in the travel and tourism industry, creating analytics and solutions that help CVBs gauge their performance and make educated decisions on their sales strategies. 2Synergize now is the exclusive licensee of Fenich’s work in the CVB space.

“Partnering with George is a great opportunity to provide CVBs with tailored resources they need to be more competitive, effective and aligned with their stakeholders,” said 2Synergize Managing Director, Christine “Shimo” Shimasaki.

George Fenich, PH, D .jpeg

George G. Fenich, PH.D.

Professor at School of Hospitality Management, East Carolina University

As a well-respected consultant for CVBs, Shimo understands the challenges that destinations face. In partnering with Fenich, Shimo looks forward to empowering destinations with the actionable insights they need to fuel their sales strategies. 

“I’ve always been about finding ways to solve our industry’s oldest problems, where lack of information and inefficiency have plagued us,” said Shimo. “With Fenich’s research and analytics, we have an opportunity to help CVBs standardize goal setting, redefine success metrics and lead a collaborative sales strategy with stakeholders.”

Of joining forces with Shimo, Fenich notes, “I am pleased that 2Synergize and Simpleview have agreed to embrace the analytics I have developed over the years. I believe they have the resources and expertise to take the analytics to the next level and to provide CVBs with even more in-depth resources to achieve their goals.”

Fenich will be working closely with 2Synergize and Simpleview to find new ways to use his research to serve destinations across the world, including a reimagined pace report, plus destination attractiveness, consumption benchmark, need period impact and event scoring profile analyses. 

2Synergize Inc. now a Simpleview Consulting Company

As Industry Leader Christine “Shimo” Shimasaki Joins the Simpleview Family

TUCSON, Ariz. (January 2019) - Simpleview – the global destination marketing industry’s leading provider of CRM, CMS, website design, digital marketing, revenue generation, and mobile technologies – has acquired 2Synergize, Inc., a consulting firm based in San Diego, California.


Owned and operated by one of the industry's most respected leaders, Christine “Shimo” Shimasaki, 2Synergize specializes in helping CVBs, hotel companies and corporations serving the meetings and convention industry gain a competitive edge.

“Shimo’s personal brand is unmatched in our industry,” said Simpleview CEO Ryan George. “Adding her to the Simpleview team demonstrates our commitment to sustainable growth and thought leadership.”

Among the most recognized and respected people in the CVB industry, Shimo has more than 30 years of hotel and CVB experience, helping clients excel in customer relationships, sales strategies and data-driven decision making.

“There is no doubt technology can fuel a high-powered sales team,” said Shimo. “As a consulting arm to Simpleview, I’m looking forward to helping CVBs take their sales productivity to the next level.” She added: “I happen to love technology, strategy and CVBs, so to have all of this come together is an unbelievable opportunity.”

Previously, Shimo spent eight years as the Director of Sales at several Marriott properties, and 16 years as EVP and Chief Strategy Officer at the San Diego CVB. 
In her time as a consultant, Shimo helped Destinations International launch several key products, including empowerMINT, the Economic Impact Calculator, and Overnight Room Demand Analyzer (ORDA).

2Synergize, LLC will continue to consult in the areas of:

  • Assess and analyze CVB sales strategies

  • Citywide sales strategy formulation with hotels and the convention center

  • Buyer insights customer research

  • Sales data analysis

Shimo will be transferring her knowledge to Simpleview’s existing support teams to create new sources of consulting and data analysis. Simpleview’s team and resources, combined with Shimo’s expertise and passion for the industry, will create endless opportunities for Simpleview’s clients.


Simpleview is the worldwide leading provider of CRM, CMS, website design, digital marketing, revenue generation, and mobile technologies for destination marketing organizations (DMOs). The company employs 325+ staff and works with 900+ travel, tourism and convention marketing customers on six continents, from towns of less than 30,000 to world capitals, including Los Angeles, New York and 14 more of the top 20 U.S. meetings destinations, Dubai, East Sweden, Guadalajara, Melbourne, Prague, Reykjavik and the countries of Malaysia, Norway and Scotland. For more information about Simpleview, visit